Arlington TPID Branding
The Arlington Tourism Public Improvement District (ATPID) is a government affiliated entity made up of hotel and motel properties that pay a 2% Hotel Occupancy Tax in Arlington, Texas. These funds are then used to market and promote the City of Arlington as a convention and tourism destination.
As the end of the 10-year term for ATPID approaches, a push to get eyes on all the revenue earn and economic impact created by the funds was made to encourage hotel partners and city officials to implement the program for another 10-year term.
With this information in mind, I designed an engaging, beautiful and to-the-point tri-fold brochure that highlights all the events, revenue and marketing wins the city brought in with help from ATPID dollars. The brochure was printed and physically mailed to Arlington government officials, hotel managers and Arlington CVB partners.
During the design process for the brochure, I built out brand colors and typography that were utilized in all other media assets shared with B2B partners and businesses, giving the ATPID a clean, professional and recognizable face moving forward.
The Arlington Tourism Public Improvement District (ATPID) is a government affiliated entity made up of hotel and motel properties that pay a 2% Hotel Occupancy Tax in Arlington, Texas. These funds are then used to market and promote the City of Arlington as a convention and tourism destination.
As the end of the 10-year term for ATPID approaches, a push to get eyes on all the revenue earn and economic impact created by the funds was made to encourage hotel partners and city officials to implement the program for another 10-year term.
With this information in mind, I designed an engaging, beautiful and to-the-point tri-fold brochure that highlights all the events, revenue and marketing wins the city brought in with help from ATPID dollars. The brochure was printed and physically mailed to Arlington government officials, hotel managers and Arlington CVB partners.
During the design process for the brochure, I built out brand colors and typography that were utilized in all other media assets shared with B2B partners and businesses, giving the ATPID a clean, professional and recognizable face moving forward.
Print Media Asset Design
Second iteration trifold brochure showcasing how Arlington TPID dollars impacted tourism in Arlington, Texas from 2017 to 2022.
Designed the digital invite for Arlington TPID's 2023 Annual Meeting.
First iteration trifold brochure showcasing how Arlington TPID dollars impacted tourism in Arlington, Texas in Q3 of 2022.
Photographed a community member reading the Arlington TPID brochure I designed recapping funding success from 2017-2022 during the Arlington TPID 2023 Annual Meeting.
Event Photography
2023 Arlington TPID Annual Meeting
2017-2022 Arlington TPID Review Brochure
2023 Arlington TPID Annual Meeting
Arlington CVB CEO, Brent DeRaad, speaks at the 2023 Arlington TPID Annual Meeting.
Arlington CVB CEO, Brent DeRaad, speaks at the 2023 Arlington TPID Annual Meeting.
