"Can Do" Branding
One of three brand identities that live under the Arlington CVB umbrella, "Can Do" is utilized to promote Arlington, Texas as a premiere destination for meetings and conventions.
The logo and brand standards were created and minimally implemented by an outside agency in 2018.
When I was brought on in 2020, I used what the agency created as a jumping off point to design strategic, cohesive and impactful media assets for the sales team to showcase Arlington to local, regional, national and international meeting planners.
Along the way, I morphed the color palette, typography and overall look and feel of the "Can Do" brand into what you see today.
One of three brand identities that live under the Arlington CVB umbrella, "Can Do" is utilized to promote Arlington, Texas as a premiere destination for meetings and conventions.
The logo and brand standards were created and minimally implemented by an outside agency in 2018.
When I was brought on in 2020, I used what the agency created as a jumping off point to design strategic, cohesive and impactful media assets for the sales team to showcase Arlington to local, regional, national and international meeting planners.
Along the way, I morphed the color palette, typography and overall look and feel of the "Can Do" brand into what you see today.
Arlington CVB Meeting & Conventions Sales Sheet with "Can Do" Branding (Designed and implemented in 2023)
Arlington CVB Meeting Planner Guide Cover with "Can Do" Branding (Designed and implemented in 2022)
Arlington CVB Meetings & Conventions Full Page Ad with "Can Do" Branding
