Perfection Unfolding Brand Design

For my podcast Perfection Unfolding, I developed a comprehensive brand identity that reflects the show’s voice, values, and visual aesthetic. From concept to execution, I created a full logo family, social media graphics (including Instagram posts, reels, and cover images), YouTube profile assets, and Spotify episode artwork. I also designed branded merchandise to further extend the visual identity into physical form. This project showcases my ability to build and maintain a cohesive visual system across multiple platforms, demonstrating both my creative direction and technical skill in brand development and rollout strategy.